Our Story

STOW is female founded, by Carol Lovell in England, originally as the destination for colourful Luxury Leather Travel Goods.

Since its inception, all our products have been manufactured in the same family run factory in Ubrique, Spain. A town renowned for the highest level of quality and craftsmanship in leather goods and the manufacturing home to many of the best-known brands in the luxury sector.

To 2019  Walpole Brand of Tomorrow 2019, London 

Stocked in Harrods and Fortnum and Mason in London, and Saks in NYC our designs’ elegant and timeless appeal grew quickly, and our accessories became sought after globally amongst discerning clients including Royalty who placed the importance of a brand’s integrity above sporting a designer label.

STOW became a Walpole Brand of Tomorrow in 2019, the Official Body for British Luxury Brands.

Sustainability and a mission to BE BETTER has always been at the heart of what Carol wanted STOW to represent, long before the term sustainability became increasingly meaningless through its now ubiquitous use as a marketing term for all fashion brands.

We have always focused on small batch production, have not followed fast fashion trends, and have maintained ethical production through using the finest and most traceable materials.

2023  Operations move to Spain with factory integration

We celebrated our 10th anniversary by moving all operations to Spain in order to decrease our footprint and work more efficiently for the geographical territories of our customers.

We became fully integrated with our original and only manufacturing partner meaning we now own our own factory which makes us unique.  Unique because we are one of the few luxury bag brands with in-house craftsmanship. It also means you know exactly who you are buying from. Full transparency. 

And it gives us greater flexibility to continue manufacturing what is in demand at any point in time, further removing potential for over supply and subsequent surplus stock. We ship from where we manufacture and therefore eliminate the need to send product to a UK warehouse before it can be shipped onwards.

Ubrique has emerged as the new global hub for handcrafted leather luxury. This Spanish manufacturing centre is home to highly skilled artisan leather workers who are renowned for producing the highest quality luxury leather goods. Many brands are now desperately seeking exposure to Ubrique's exceptional craftsmanship, but for STOW London, this has been our home base from the beginning.

STOW’s commitment goes far beyond simple production. We are dedicated to preserving and elevating the art of honest leather craftsmanship. By deeply integrating with our manufacturing partner in Ubrique, STOW London has secured a competitive advantage in an increasingly commodified market.

2024  "Best Value Luxury Bag of 2024" 

We continue to make our most popular travel accessories and have refocused and broadened our collection of bags and handbags. By marrying British design and Spanish craft we continue to pursue excellence in every aspect of our brand and we have recently launched our BE BETTER programme.

We believe the promise of practicing sustainability by many brands is questionable and often misleading. Our mission is to make beautiful bags and accessories better. Our BE BETTER programme is a road map for achieving this objective.

Towards the end of 2024 our Curve Bag was featured by Tanner Leatherstein who is widely regarded as the leading online expert for luxury leather bags and their value and quality. He was unequivocal in his praise. On Dec 31st he voted us the best value luxury bag of 2024.

2025  Interest in STOW bags resonates worldwide

Our Focus

At STOW London, we stay in our lane. We're not trying to be everything to everyone. Our commitment is singular and unwavering: creating exceptional leather handbags and accessories that embody quality, authenticity, and craftsmanship.

Core Concentration

Handcrafted handbags
Uncompromising quality
Precision in our chosen craft
No unnecessary diversification

By concentrating on what we do best, we ensure:

Exceptional product quality
Deep understanding of our craft
Meaningful impact in our specific market segment

We don't chase trends or attempt to expand into every possible product category. Our strength lies in our focused approach, our commitment to excellence, and our dedication to creating truly remarkable leather handbags.

2025  Tanner Leatherstein Joins as Director of Craftsmanship

Tanner, one of Business of Fashion’s celebrated BoF 500 Influencers and a globally recognized expert in leather craftsmanship, has been appointed Director of Craftsmanship and joined us as a shareholding partner. With over 2 million social media followers, Leatherstein’s passion for genuine quality and craftsmanship aligns perfectly with STOW’s mission to deliver honest luxury at an accessible price. In his new role as Director of Craftsmanship, Leatherstein will bring his extensive expertise in leather quality, construction techniques and design to STOW’s product development. He’ll also play an instrumental role in expanding the brand’s reach through his massive social media presence, connecting STOW with new audiences who value both craftsmanship and transparency.

Leatherstein’s collaboration with STOW marks a major step in elevating the brand, reinforcing its commitment to exceptional quality while staying true to its core values of transparency and sincere luxury.

“STOW London represents everything I look for in a leather brand – excellent craftsmanship, quality materials, and honest pricing,” said Leatherstein.“ After deconstructing hundreds of luxury bags, I know genuine quality when I see it. This exciting partnership allows me to work with and have a stake in a luxury brand that shares my commitment to transparency”

Carol Lovell, Founder of STOW London, shared her excitement: “We are thrilled to welcome Tanner as both a partner and a collaborator. His dedication to transparency perfectly aligns with our ethos, further establishing STOW as the luxury handbag brand of choice for consumers seeking true craftsmanship at an honest price."