"Best in Class" says Telegraph Magazine

Telegraph Magazine Celebrates Our Craftsmanship with Best in Class Feature

As recently featured in Telegraph Magazine's exploration of "Best in Class British Brands," we're proud to be recognized for perfecting our craft with unmatched expertise.

The Telegraph highlighted what makes STOW London distinctive: 

Our journey began as a travel accessories brand in 2013, evolving through challenges like Brexit and the pandemic. As the Telegraph noted, it was our manufacturing partner in Ubrique, Spain—the epicenter of luxury leather goods—who suggested our pivot to handbags three years ago. Today, we co-own both the business and manufacturing operation, enabling numerous efficiencies: "waste is kept to a minimum as bags are sold on a pre-order basis, and shipped directly from Spain; a leaner, greener model."

The Telegraph captured our October relaunch with the Curve as our hero style, noting our founder's reaction: "I'm absolutely gobsmacked by the response to the collection," Lovell says. "The black Curve bag, obviously we're limited by the fact that we have the one factory, but we're also ensuring that we're not over-producing... [And we've found that] people are happy to wait six weeks for their order."

Our commitment to honest pricing was also recognized.

The article perfectly captures our design philosophy: not chasing trends, not "paying homage" to current It bags, just creating beautiful pieces in their own right. 

https://www.telegraph.co.uk/fashion/people/british-fashion-brands/