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STOW London Newsletter

FREE GLOBAL SHIPPING NOW AVAILABLE* Hello and a warm welcome to Sincere Luxury. We price fairly from the start in line with our BE BETTER mission and do not offer any discounts for first order or seasonal promotions. Please sign-up for new releases and early access to pre orders.
Explore one of five thousand. Not one of a million.

Our Best Selling Bags

STOW London's Mini East West in Camel leather worn over model's shoulder with adjustable strap featuring gold-coated stainless steel hardware on a white background

New Releases and Style Updates

Maxi Curve BagMaxi Curve Bag
Maxi Curve Bag Sale price€725,00
Maxi Curve BagMaxi Curve Bag
Maxi Curve Bag Sale price€725,00
Maxi Curve BagMaxi Curve Bag
Maxi Curve Bag Sale price€725,00
Mini East West Curve BagMini East West Curve Bag
Mini East West Curve Bag Sale price€495,00
Close up of Burgundy Embossed Croc Everyday Tote Bag shown with straps down on a white background Everyday Tote
Everyday Tote Sale price€595,00
Close up of Black Embossed Croc Everyday Tote Bag shown with straps down on a white background Everyday Tote
Everyday Tote Sale price€595,00
Post ShoulderPost Shoulder
Post Shoulder Sale price€425,00
Post ShoulderPost Shoulder
Post Shoulder Sale price€425,00
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black background with hex #252525

Five Thousand

This is the 5,000 Limit – a deliberate commitment to quality over quantity, substance over scale, and people over profit margins.

Like a maker of fine wine, our production is limited. Our proprietary atelier only allows for the crafting of 5,000 bags a year.

By choosing to remain intentionally small, we reject waste and growth for growth's sake, focusing instead on sustainable production that honours both our artisans and our customers.

Our bags are usually on pre-order but never discounted. This self-imposed limit creates the natural exclusivity that comes with limited and sustainable production.

Sincere Luxury. Beautiful Made Better In Our Own Atelier

Handcrafted In Our Atelier

Making Beautiful Better

Plastic Free
Telegraph Magazine, "Best in Class" April 2025
"They’re a breath of fresh air in an age of cheaper-than-cheap ultra-fast fashion, and high-end brands challenging the upper limit of what customers are prepared to pay. There’s an earnestness about their pursuits, and honesty in their transparent supply chain and modest margins."
Really love this bag, the color and everything about it. Stow London is responsible in the manufacturing process and I admire everything they stand for. I also appreciate the fact that this bag won’t cost less tomorrow…. We have all been there. No one wants to purchase something and find it for less money a few weeks later.
The bag did not disappoint. It is spacious, the leather feels like butter and it is multi functional. I can use it as a bucket bag with a top handle, a shoulder and crossbody bag. I have bags from Hermes, LV and YSL and many other brands and this is top in terms of quality and design. I was so impressed I posted a picture in Instagram and tagged Stow London, a first ever for me. It took a while to receive but I knew that when I ordered. Love it!

No Sales or Discounts

Handmade and Honest

Better Materials

Small Batches

Road to Plastic Free